Login | Register

GB Lifesciences Privacy Policy

GB Lifesciences Respects Your Privacy

GB Lifesciences recognizes the importance of privacy and respects your desire to store and access your information in a private and secure manner.

This Privacy Statement for www.gblifesciences.com and our mobile application is intended to make you aware of how we handle your Personal Information. We are committed to providing you a secure, user-controlled environment for the use of our services. At the same time, you share responsibility for maintaining privacy and security - for example, by keeping your password secure.

We encourage you to familiarize yourself with this Privacy Statement. Our Consent Form and Terms & Conditions explain that, by using our website and signing up for our service, you are allowing us to process your personal information according to the provisions set forth in those documents and this Privacy Statement.


We collect three types of information: personally identifiable information, non-personally identifiable information and information from other sources.

Personally Identifiable Information

Personally identifiable information is information that identifies you or can be used to identify or contact you.  Such Personally Identifiable Information may include your name, address, email address, telephone number, gender, race, birth date and billing and payment information. We collect such information from you when you purchase our services, create a personal account, complete surveys and forms, and/or when you communicate with us or request information from us. Personal Information collected online or through our mobile application can be combined with Personal Information collected offline. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy.

You do not have to provide us with any Personally Identifiable Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use all of our Online Products.

Non-Personally Identifiable Information

We collect four categories of non-personally identifiable information:

  1. "Genetic Information" consists of your genotype, e.g. the As, Ts, Cs, and Gs at particular locations in your genome. Genetic Information is generated when you purchase GB Lifesciences's genetic testing service or you otherwise purchase from a third party vendor and contribute or access your Genetic Information through our services.  In the case if your genetic testing is performed through third party vendor, we require you to send only your genetic sample to the said third-party vendor labeled with the unique barcode and no other identifier. The unique barcode identifies you to us but not to the laboratory. We are also required to provide gender and date of birth or age to the laboratory pursuant to Clinical Laboratory Improvement Amendments (CLIA) requirements. No other Personal Information is required for the analysis. To protect your privacy, receiving personnel at the laboratory will remove and discard any identifying information (e.g. name, address) included with genetic samples before testing personnel receive the samples for genetic testing. Receiving personnel do not perform testing, and testing personnel only handle samples labeled with the unique barcode. Unless you choose to store your sample, all samples will be destroyed after the laboratory completes its work, provided that laboratory legal and regulatory requirements no longer require the actual samples to be maintained. The laboratory securely sends the resulting Genetic Information to us along with your unique barcode. Genetic Information is stored securely on our servers; the laboratory also stores your Genetic Information, but labeled only with a unique barcode. The laboratory conducting DNA extraction and analysis does not have access to your name, other Registration Information, or any other Personal Information except your sex and date of birth or age, as required by CLIA.
  2. "Self-Reported Information" includes information you provide to us, including but not limited to information about your health conditions (e.g. Type 2 Diabetes), other health-related information (e.g. cholesterol levels, blood pressure), personal traits (e.g., eye color, height), ethnicity, and/or family history (e.g. similar information about family members), diet history. We collect this information from you if and when you enter the information into surveys, forms, or features while signed in to your account.
  3. "User Content" is all information other than Genetic Information or Self-Reported Information generated by users of GB Lifesciences services and transmitted, whether publicly or privately, to GB Lifesciences. User Content may include data, text, software, music, audio, photographs, graphics, video, messages, or other materials. For example, User Content includes posts made to the GB Lifesciences community forums or emails to Customer Support. User Content does not include Genetic Information or Self-Reported Information.
  4. "Web Behavior Information" is information on how you use the GB Lifesciences website (e.g. browser type, domains, page views) collected through log files, cookies, etc.  When you become a registered user of our Website, subscribe to one of our current Online Products, or in connection with other Online Products we may make available on our Website from time to time, we also may collect information that by itself cannot be used to identify or contact you, such as demographic information (like age, profession or gender) and health information (like current weight) ("Non-Personally Identifiable Information"). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. Non-Personally Identifiable Information is used to help us understand who uses our Website and to improve and market our Website in general and our Online Products in particular.  

Information from Other Sources

We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website and Online Products, to determine your preferences so that we can tailor our Website and Online Products to your needs, and/or to study nutritional, weight-loss, behavioral and fitness questions in general.

How We Use Personal Information

GB Lifesciences collects Personal Information from you for all purposes necessary to ensure the regular operation of your account and/or availability of our services. These include, among other things, providing you with our services; improving our services and/or offering new products or services to you; informing you about events; inviting you to participate in specific research projects, contacting you to obtain testimonials or for other promotional purposes; performing quality control activities and conducting other R&D. Below we will describe the additional ways in which we use subsets of Personal Information.

How We Use Registration Information

We use your Registration Information to authenticate your website and mobile application visits and usage; to enable your purchase; to communicate with you about information, services, and products that you have requested; and to manage and improve our website, mobile application, software, and Services. We give you the opportunity to opt out of optional communications, either through our service or by contacting our Privacy Administrator at privacy@gblifesciences.com.

How We Use User Content and Web Behavior Information

GB Lifesciences uses User Content to provide our services and improve the overall user experience. For example, posts made to the GB Lifesciences community forums are publicly displayed to other users. By submitting, posting, or displaying User Content, you give GB Lifesciences a non-exclusive license to use any User Content that you submit, post, or display on or through the services.  GB Lifesciences, in performing the required technical steps to provide the services to our users, may also (a) transmit or distribute your User Content over various public networks and in various media; and (b) make such changes to your content as are necessary to conform and adapt that content to the technical requirements of connecting networks, devices, services, or media.

Web Behavior Information is collected through log files, cookies, and web beacon technology during a visit to the GB Lifesciences website. Web Behavior Information is used to improve our products and services as well as the overall user experience. We may also disclose aggregated Web Behavior Information to third-party non-profit and/or commercial research partners who will not publish that information in a peer-reviewed scientific journal.

Log Files. When users visit our website or use our mobile application, GB Lifesciences gathers certain information automatically and stores it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider, referring/exit pages, operating system, date/time stamp, and clickstream data (i.e. a list of pages or URLs visited). We use this information, which is not designed to identify individual users, to analyze trends, administer the site, track users' movements around the site, and gather demographic information about our user base as a whole. We may, in some circumstances, need to review this automatically collected data in combination with specific Registration Information to identify and resolve issues for individual users.

Cookies. The GB Lifesciences website also uses cookies. A cookie is a small text file that is stored on a user's computer when you visit our website or any other website through your computer. We use both session cookies and persistent cookies to make it easier for you to navigate our site, improve the security of your Personal Information, enhance the functionality of certain features, and improve performance. The cookies we employ are used to enable secure access to your account when you are signed in to your account and are only applicable within the confines of our website.

A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. However, if you set your browser to reject cookies, your ability to use our site will be significantly impaired. In particular, you will not be able to access any part of our site that requires a sign-in, such as your account.

Web Beacons. A web beacon is a clear graphic image that is loaded by your web browser when it accesses a website and that records a user's visit to a particular web page. We, or third parties that work for us, may place cookies and web beacons on our website, in our emails, and in our advertisements that appear on other websites or in emails sent by others that mention our products and services with our permission. The purpose of our web beacons is to support operation of our website and to offer additional products and services through targeted advertisements. For example, we may use beacons to determine when someone views a web page, count how many individuals visit our website after clicking advertisements placed on other websites, or count how many people have purchased products from our website after viewing an advertisement we placed. Web beacons may also help us determine the effectiveness of an email campaign because the beacons can count the number of individuals who open an email or forward it to others. We use this Web Behavior Information to better tailor our marketing to you and may also use this information to customize content on our website, enable a shopping cart, or conduct research. Third parties only collect anonymous Web Behavior Information through the use of web beacons, allowing statistical analysis relating to the performance of our advertising.

If you wish to disable web beacons, it is possible to prevent your browser from loading them, although there is not currently a standard method for doing so.

Information Sharing

GB Lifesciences gives you the ability to connect with other individuals who have GB Lifesciences accounts through our community forums.  In addition, you may choose to disclose, through other means not associated with GB Lifesciences, any part of your Personal Information to friends and/or family members, groups of individuals, third-party service providers, doctors or other health care professionals, and/or other individuals.

Personal Information, once released or shared, can be difficult to contain. GB Lifesciences will have no responsibility or liability for any consequences that may result because you have released or shared Personal Information with a third party. Likewise, if you are reading this because you have access to the Personal Information of a GB Lifesciences customer through a multi-profile account, we urge you to recognize your responsibility to protect the privacy of that person. It is incumbent upon customers to share Personal Information only with people they know and trust. Users with multi-profile accounts should use caution in setting profile-level privacy settings.

Ordering GB Lifesciences Services as a Gift

If you provide us personal information about others, or if others give us your information for purposes of ordering our services as a gift, we will only use that information for the specific reason for which it was provided to us, provided that once a gift recipient registers for his or her Services and agrees to our Term and Conditions, Privacy Statement and if applicable, Consent Form, his or her information will be used consistent with this Privacy Statement and those agreements.

Information Disclosure

We do not sell, lease, or rent your individual-level Personal Information without your explicit consent. As a general rule, Genben Lifesciences will not disclose your individual-level Personal Information to any third party, except under the following circumstances:

We may disclose information (including Personally Identifiable Information) about you to our Affiliates. For purposes of this Privacy Policy, "Affiliate" means any person or entity which directly or indirectly controls, is controlled by or is under common control with GB Lifesciences, whether by ownership or otherwise. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy.

Laws and Legal Rights
We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms and Conditions, Consent or our Subscription Agreement or to protect the safety and/or security of our users, our Website or the general public.

Third Parties Generally
We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other customers.  For example, we might inform third parties regarding the number of unique users who visit our Website, the demographic breakdown of the registered users of our Website, or the activities that visitors to our Website engage in while on our Website. The third parties to which we may provide this information may include potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.

Outside Contractors
We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to the offering of our products and services, such as providing payment processing and fraud screening, and developing applications for our Website and e-mail services. These Outside Contractors may sometimes have limited access to information including your Personally Identifiable Information, in the course of providing products or services to us. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us. We also require that these Outside Contractors (i) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted.

Sale of Business
We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of GB Lifesciences provided that the third party agrees to adhere to the terms of this Privacy Policy. We will notify our users of any such transfer through notice on our site and through email.

Customer Testimonials

We post customer testimonials on our web site, and may use testimonials in other formats consistent with consent received. Customer testimonials may contain personally identifiable information. We may use your Personal Information to contact you to obtain a testimonial and obtain your consent via email or agreement sent via fax, pdf or mail prior to using such testimonial and/or using your name along with your testimonial.

Account Closure and Correction of Personal Information

If you no longer wish to participate in our services, you may close your account by sending a request to Customer Support at help@gblifesciences.com. When closing an account, we remove all Genetic Information within your account (or profile) within thirty (30) days of our receipt of your request. As stated in the applicable Consent Document, however, Genetic Information and/or Self-Reported Information that you have previously provided and for which you have given consent to use in any research projects will not be removed from ongoing or completed studies that use the information. Our contracted genetic testing facility may also retain your Genetic Information as required by local law and we may retain backup copies for a limited period of time pursuant to our data protection policies. In addition, we retain limited Registration Information related to your order history (e.g., name, contact, and transaction data) for accounting and compliance purposes.

If your Personal Information changes, you may correct or update your Registration Information via your Account Settings page. You may also correct or reset Self-Reported Information entered into a survey, form, or feature by emailing a request to Customer Support at help@gblifesciences.com and including the name of the specific survey, form, or feature.

Newsletter and Email Communications

You may choose to stop or start receiving our newsletter or marketing emails by changing your notifications settings in your account  or you can contact us at privacy@gblifesciences.com.


GB Lifesciences takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, GB Lifesciences uses a range of reasonable physical, technical, and administrative measures to safeguard your Personal Information, in accordance with current technological and industry standards.

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Services. You should not disclose your authentication information to any third party and should immediately notify GB Lifesciences of any unauthorized use of your password. Genben Lifesciences cannot secure Personal Information that you release on your own or that you request us to release.


Contact Information

If you have questions about this statement, please email GB Lifesciences's Privacy Administrator at privacy@gblifesciences.com. You can also contact us at this address if you have a question about GB Lifesciences's handling of your information:

Privacy Administrator
Genben Lifesciences 
6150 Lusk Blvd, Suite B203
San Diego, CA 92121

Effective 8/30/2012

Privacy Policy | Terms of Use

Copyrights (c) 2012 GB Lifesciences. All rights reserved.